Ifat Zohar’s portrait studio work is inspired by the old masters’ love for storytelling, and their use of light and dark to add depth and dimension to their subjects.
© Equinium Sports Marketing
Rembrandt meets horse sport in Ifat Zohar’s stunning portraiture
Somewhere at the intersection of fantasy, reminiscence, and passion lives Ifat Zohar’s portraiture. Known for her stunning work with both domestic and fantastic fauna, Zohar combines themes of old world indulgence, elegant theatrics, and a closeness to nature to create her visual masterpieces. An award-winning photographer originally from Israel, Zohar’s work has been featured in numerous international publications illuminating some of the world’s top equestrians, and stands out as a new breed of modern portraitist.
Zohar’s portrait studio work is inspired by the old masters’ love for storytelling, and their use of light and dark to add depth and dimension to their subjects. Ifat’s signature portraiture technique breathes art into her images of people and the animals they love. Each shoot is individually curated to the subjects: studio or outdoor, costumes, themes, and effects are all designed to the preference of her clients, with fantastic and award-winning results.
“I was looking for a better way to tell my clients’ stories with their pets, a more artistic way to timelessly capture their relationships,” said Zohar. “During my shoot, I am not just creating beautiful portraits but also capturing the unique connection, personality, character, and emotions of each animal and their humans.”
“During my shoot, I am not just creating beautiful portraits but also capturing the unique connection, personality, character, and emotions of each animal and their humans.”
© Equinium Sports Marketing
Zohar’s recent work with world-class equestrians has earned a streak of summer covers, multi-page spreads, and even branding images for iconic equestrian brands. Zohar’s work with 2020 Olympic Team Gold Medalist and current world #1 ranked FEI Longines show jumper Henrik von Eckermann and his human and equine family secured two cover stories: France’s Grand Prix magazine and Sweden’s Kentaur magazine both selected an intimate shot of Henrik and his horse to be the cover for their July/August 2022 issues.
Ifat Zohar’s work is a combination of Renaissance studio work, dynamic portraiture, sports photography, and photo journalism.
© Equinium Sports Marketing
Originally from Israel, Zohar is now based full time in The Netherlands. Her creative portraits include Fine Art, human & animal themes, commissioned work, and character portraiture. A combination of Renaissance studio work, dynamic portraiture, sports photography, and photo journalism, her images have that indescribable something extra, a glow perhaps or an underlying emotion during that unique moment captured between horse and rider. The exquisiteness of her work has earned her numerous accolades and exhibitions: 2021 Gold in the Fine Art/Portrait category of the Tokyo International Foto Awards (TIFA), 2 nominations in the international Fine Art Photography Awards (2021), Finalist in the 2020 “One Eye Photography Awards”, winner of the 2019 Benelux Photo Master award competition, and the 2019 Bronze Rise International Photography Award to name a few. In between receiving prestigious awards, Zohar is actively working on publishing her first ever photo-art book based on Dutch equestrian culture and planning shoots in the United States this fall and winter.
Visit www.IZIPhotoArt.com for more examples of her work or contact ifatphoto@gmail.com, WhatsApp: +31.(0)6.13.33.83.31 for more information.
Follow Ifat Zohar on Instagram (@iziphotoart_photography) and on Facebook (@ifatzoharphotographyandmore)
Source: Equinium Sports Marketing press release
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